The Prominent V

Posted by TraderTiki on August 21st, 2008 — Posted in Original Drinks, Product Reviews, Trader Vic

As you may know, or may now know, I am a bit of an Earth lover. I’ll give you a cross-eyed look if you call me a hippie, but I’ve been known to clip a 6-pack holder to avoid strangling sea birds, and hop on my bicycle for transport here and there. Well, that doesn’t always work as planned when you’re into booze. Whether it’s a cross-state trip to the liquor store, an orchard’s worth of pears in one bottle of Eau de Vie, or that bottle that shipped by oil freighter from Paraguay, liquor can be an expensive hobby for the wallet, and the planet.

Looking to change that environmental impact (as well as a few other things) is the new liquor VeevVeev is a column distilled wheat spirit mainly flavored by Açai berries, with prickly pear and acerola cherry.  If you’re not familiar with the açai berry, step back a few years ago into your local Jamba Juice.  One açai berry packs a load of antioxidants, and has pretty much become the super food of the day (move over Blue-Green Spirulina!).  It’s really interesting stuff, as the fruit flavor is different that pretty much anything out there.

Anyhoo, the company that makes the stuff was founded by Courtney and Carter Reum, with the intent of doing something entrepeneurial, but also progressive.  The company conducts Green Audits, measures itself against Climate Clean standards, has a whole scout’s sash full of badges and stamps of approval, and even donates $1 a bottle to green initiatives.  It’s all well and good, save the earth, plant a tree, but is it good stuff?  I certainly think so.  It’s unique on the market, and for my palate, pretty darn tasty.  It can be a tough sell neat, as the sourness of the fruit can be a little strong for some, but it mixes like a  miracle.

Speaking of which, here are some drinks I’ve developed using Veev as the base spirit.  I think they’re pretty damned tasty, though not the most original (see if you can figure out the inspirations).  Ah well, there’s still quite a bit of that bottle to play around with!



  • 1 oz Veev
  • 1 oz Lime Juice
  • 1 oz Green Chatreuse
  • 1 oz Falernum
  • 1/2 oz Cane Syrup (adjust for taste)

Shake and strain into chilled cocktail glass.  Cane Syrup can be omitted to adjust for taste, as homemade Falernum can vary the sweetness.

The Vic

The Vic

  • 2 oz Veev
  • 3/4 oz Lime Juice
  • 1/2 oz Orgeat
  • 1/2 oz Rhum Clément Creole Shrubb
  • 2 drops Vanilla Extract
  • Ginger Beer

Shake all but Ginger Beer and pour into Double Rocks Glass.  Top with Ginger Beer and garnish with mint and two short straws.

If you get a bottle of Veev, do give these a shot and let me know what you think.  The Vinalé has a sharp citrus flavor, with just a bit of spice and herbal notes.  The Vic is, well, I think you can figure out the inspiration, but has a that slightly sour berry flavor gently sweetened with Almond and Citrus, and given effervescence and a bit of bite with the Ginger Beer.

Oh, and if you haven’t already seen The End of Vodka, it’s pretty damned amusing (and eerily accurate).  I can’t say it’s going to work wonders and end that bedamned breathless spirit, but at least you can do some funny things on the way.


Comment by DJBHORNER

Just checked out - very amusing. About time we moved away from such a boring category where quality is defined by superficial packaging.

Gotta get my hands on some VeeV! Do they distribute in Colorado yet?

Posted on August 21, 2008 at 5:15 pm

Comment by Marleigh

Mmmmm. That Vic sounds great. Been stalling using that Veev, but I guess I’ll have to give this a go.

Posted on August 21, 2008 at 5:48 pm

Comment by Tiare

Veev is something i may never get my hands on unless Port Royal will come to my rescue. But the Vic sounds interesting, not so surprisingly to come from me.

Posted on August 21, 2008 at 9:40 pm

Comment by Rick


I just received my bottle today and decided to whip one of these up. I went with the Vinale first; I was very surprised that the Veev was able to fight off the tag team of flavor known as of Chartreuse and Falernum. I omitted the cane syrup and would probably reduce the falernum to 3/4oz next time. Well done.

Posted on August 22, 2008 at 11:24 am

Comment by Rick

I like the Vic as well; the vanilla is just the right touch at the end.

Posted on August 24, 2008 at 3:32 pm

Comment by Marleigh

We gave The Vic a try and it was great! The vanilla was a great touch, really rounded things out.

Posted on September 5, 2008 at 11:14 am

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